McDonald's client brand system ยท 2026.06.17

Iconic convenience.

Golden Arches recognition translated into a practical system for app, rewards, delivery, drive-thru, franchise, menu analytics, and client delivery artifacts.

McDonald's ba da ba ba ba campaign banner

Brand marks

McDonald's Golden Arches
McDonald's wordmark in black
McDonald's wordmark in white
McDonald's red icon

Core palette

Golden#FDBB20
Red#DB0007
Black#27251F
Cream#FFF7E2

Delivery components

Rewards
100

points per dollar patterns for loyalty decks, dashboards, and app flow mocks.

Redeem faves
Ordering
3ch

drive-thru, pickup, app, and delivery surfaces with short labels and fast scanning.

Order ahead
Analytics
+18%

menu mix, offer performance, daypart, channel, and restaurant operations reporting.

View lift
Voice
ba da

simple, optimistic, familiar copy that keeps value and convenience obvious.

Make it easy