Enlighten Design Systemcanonical
The canonical Enlighten AI Labs brand (house of brands: Enlighten, Echo, Aria): color tokens, Travelia / Azeret Mono / Doto type stack, components, brand board, guidelines, sales deck, logos, icons, photography, textures, case studies, and an installable brand skill.
Brand board
Tokens · system.css
/* Enlighten parent-brand design system — extended from ECHO design.md.
Where ECHO restricts to a single accent and three reserved data-viz
colors, the parent brand carries the FULL palette: warm black, four
primaries (purple, red, blue, green), two accents (soft orange,
yellow), and the cool white spec'd by the brand book. BN Hightide is
promoted from "reserved" to a first-class display voice for parent-
brand moments. */
/* All brand assets are centralized in ./assets — fonts, logos, icons,
textures, photography. Self-contained: this folder is portable. */
/* ─── Travelia (brand display · enlighten wordmark) ────────── */
@font-face {
font-family: "Travelia";
src: url("assets/fonts/Travelia-Medium.ttf") format("truetype");
font-weight: 500; font-style: normal; font-display: swap;
}
@font-face {
font-family: "Travelia";
src: url("assets/fonts/Travelia-Bold.ttf") format("truetype");
font-weight: 700; font-style: normal; font-display: swap;
}
@font-face {
font-family: "Travelia";
src: url("assets/fonts/Travelia-Black.ttf") format("truetype");
font-weight: 900; font-style: normal; font-display: swap;
}
/* ─── Doto (subject lines, page numbers, footers) ──────────── */
@font-face {
font-family: "Doto";
src: url("assets/fonts/Doto-VariableFont_ROND,wght.ttf") format("truetype-variations");
font-weight: 100 900; font-style: normal; font-display: swap;
}
@font-face {
font-family: "Doto";
src: url("assets/fonts/Doto-Medium.ttf") format("truetype");
font-weight: 500; font-style: normal; font-display: swap;
}
@font-face {
font-family: "Doto";
src: url("assets/fonts/Doto-SemiBold.ttf") format("truetype");
font-weight: 600; font-style: normal; font-display: swap;
}
/* ─── Azeret Mono (body + labels) ──────────────────────────── */
@font-face {
font-family: "Azeret Mono";
src: url("assets/fonts/AzeretMono-VariableFont_wght.ttf") format("truetype-variations");
font-weight: 100 900; font-style: normal; font-display: swap;
}
@font-face {
font-family: "Azeret Mono";
src: url("assets/fonts/AzeretMono-Italic-VariableFont_wght.ttf") format("truetype-variations");
font-weight: 100 900; font-style: italic; font-display: swap;
}
/* ─── BN Hightide (parent-brand display · 80s glyph energy) ─ */
@font-face {
font-family: "BN Hightide";
src: url("assets/fonts/BNHightide.otf") format("opentype");
font-weight: 400; font-style: normal; font-display: swap;
}
@import url('https://fonts.googleapis.com/css2?family=Azeret+Mono:wght@300;400;500;600;700&display=swap');
:root {
/* ─── Parent-brand palette ─────────────────────────────────
Eight colors from the brand book. At the parent level red,
blue, and green are PRIMARY brand colors (not data-viz only
as in ECHO). Soft Orange and Yellow are accents — bursts of
energy. Warm black + cool white carry. */
--warm-black: #26282B; /* Pantone 426C */
--purple: #9C55A0; /* Pantone 254U */
--red: #EB2726; /* Pantone 185C · Aria accent */
--blue: #3C76A9; /* Pantone 2383C */
--green: #6DC19C; /* Pantone 2247C */
--soft-orange: #F69757; /* Pantone 3588U · accent */
--yellow: #FFCF4F; /* Pantone 810C · accent */
--cool-white: #E9EDF3; /* parent-spec cool white */
--pure-white: #FFFFFF;
/* ─── Aliases for ECHO inheritance ─────────────────────────
The ECHO board was authored with --primary / --accent-* etc.
These aliases let the same component CSS read cleanly here.
Echo's product accent is purple; Aria's is red. */
--primary: var(--purple);
--primary-soft: #A898B7;
--secondary-1: #543778;
--secondary-2: #6F5689;
--secondary-3: #88769E;
--secondary-4: #A898B7;
--neutral: #757575;
--accent-red: var(--red);
--accent-blue: var(--blue);
--accent-green: var(--green);
/* ─── Surfaces & tints ─────────────────────────────────────
ECHO inherits the purple-tint lane. The parent adds tint
surfaces for every brand color so the wider palette can carry
ownership across collateral. */
--surface-muted: #F9F9FA;
--surface-tint-neutral: #EEEEEE;
--surface-tint-purple: #F4ECF4;
--surface-tint-red: #FCEAEA;
--surface-tint-blue: #ECF1F6;
--surface-tint-green: #ECF7F2;
--surface-tint-orange: #FCEFE3;
--surface-tint-yellow: #FFF8E0;
--border-hairline: #E9E9E9;
/* ─── The spectrum beam ────────────────────────────────────
The parent-brand "gradient beam" treatment from the PDF —
used in the primary logo lockup. Encoded so it can wash hero
plates and section turns. */
--beam: linear-gradient(90deg,
var(--purple) 0%,
var(--red) 28%,
var(--soft-orange) 52%,
var(--yellow) 72%,
var(--green) 100%);
--beam-soft: linear-gradient(90deg,
rgba(156,85,160,0.18) 0%,
rgba(235,39,38,0.16) 28%,
rgba(246,151,87,0.18) 52%,
rgba(255,207,79,0.18) 72%,
rgba(109,193,156,0.16) 100%);
/* ─── Type families ────────────────────────────────────────
PDF call-outs (slightly more permissive than ECHO):
Travelia — primary, dynamic sans, Bold = headers (200pt)
Azeret Mono — body copy (Light), display body (Regular)
Doto — subject lines, page numbers, footers
BN Hightide — 80s display, with glyphs, hero & title pages */
--font-display: 'Travelia', 'Space Grotesk', system-ui, sans-serif;
--font-title: 'Doto', ui-monospace, monospace;
--font-body: 'Azeret Mono', ui-monospace, monospace;
--font-display-alt: 'BN Hightide', 'Travelia', serif;
--font-alt-display: 'BN Hightide', 'Travelia', serif; /* legacy alias */
/* Radii */
--r-none: 0; --r-xs: 2px; --r-sm: 4px; --r-md: 6px; --r-pill: 9999px;
/* Spacing */
--s-xs: 4px; --s-sm: 8px; --s-md: 16px; --s-lg: 24px; --s-xl: 32px;
--s-gutter: 40px; --s-margin: 48px;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html, body {
background: var(--surface-muted);
color: var(--warm-black);
font-family: var(--font-body);
font-weight: 300;
font-size: 14px;
line-height: 1.5;
-webkit-font-smoothing: antialiased;
}
/* Type primitives */
.t-display { font-family: var(--font-display); font-weight: 700; font-size: 48px; line-height: 1.1; letter-spacing: -0.01em; color: var(--warm-black); }
.t-headline { font-family: var(--font-display); font-weight: 700; font-size: 32px; line-height: 1.2; letter-spacing: -0.005em; color: var(--warm-black); }
.t-slide-title { font-family: var(--font-title); font-weight: 600; font-size: 24px; line-height: 1.2; color: var(--primary); }
.t-subtitle { font-family: var(--font-display); font-weight: 400; font-size: 17px; line-height: 1.4; color: var(--warm-black); }
.t-body { font-family: var(--font-body); font-weight: 300; font-size: 14px; line-height: 1.55; color: var(--warm-black); }
.t-label { font-family: var(--font-body); font-weight: 400; font-size: 12px; line-height: 1.3; color: var(--neutral); }
.t-eyebrow { font-family: var(--font-title); font-weight: 600; font-size: 11px; line-height: 1.2; letter-spacing: 0.12em; text-transform: uppercase; color: var(--neutral); }
/* The enlighten wordmark — always Travelia Bold */
.enlighten { font-family: var(--font-display); font-weight: 700; letter-spacing: -0.01em; }
/* Eyebrow rule pairing */
.eyebrow-rule {
display: inline-flex; align-items: center; gap: 12px;
font-family: var(--font-title); font-weight: 600; font-size: 11px;
letter-spacing: 0.12em; text-transform: uppercase; color: var(--neutral);
}
.eyebrow-rule::before {
content: ""; width: 20px; height: 2px; background: var(--primary);
}
/* Title chip */
.title-chip {
display: inline-flex; align-items: center;
background: var(--surface-muted);
color: var(--primary);
font-family: var(--font-title); font-weight: 600; font-size: 22px; line-height: 1.2;
padding: 12px 18px; border-radius: var(--r-sm); min-height: 56px;
}
/* Lane headers */
.lane-header {
font-family: var(--font-title); font-weight: 600; font-size: 11px;
letter-spacing: 0.12em; text-transform: uppercase; color: var(--cool-white);
padding: 10px 14px; text-align: center;
}
.lane-header--customer { background: var(--neutral); }
.lane-header--spine { background: var(--warm-black); }
.lane-header--vendor { background: var(--primary); }
/* Role boxes */
.role-box {
background: var(--cool-white);
border-radius: var(--r-sm);
padding: 14px 16px 14px 19px;
position: relative;
box-shadow: 0 2px 8px rgba(0,0,0,0.06);
min-height: 56px;
}
.role-box::before {
content: ""; position: absolute; left: 0; top: 0; bottom: 0;
width: 3px; border-radius: var(--r-sm) 0 0 var(--r-sm);
}
.role-box--customer::before { background: var(--neutral); }
.role-box--vendor::before { background: var(--primary); }
.role-box .activity { font-family: var(--font-title); font-weight: 600; font-size: 14px; color: var(--warm-black); line-height: 1.25; }
.role-box .role-label { font-family: var(--font-body); font-weight: 400; font-size: 11px; color: var(--neutral); margin-top: 4px; letter-spacing: 0.04em; }
/* Stage circles */
.stage-circle {
width: 36px; height: 36px; border-radius: var(--r-pill);
display: inline-flex; align-items: center; justify-content: center;
font-family: var(--font-title); font-weight: 600; font-size: 16px; color: var(--cool-white);
}
.stage-circle--customer { background: var(--neutral); }
.stage-circle--vendor { background: var(--primary); }
/* Surface tints */
.surface-customer { background: var(--surface-tint-neutral); }
.surface-vendor { background: var(--surface-tint-purple); }
.surface-spine { background: var(--warm-black); color: var(--cool-white); }
/* Hairline */
.hairline { height: 0.5px; background: var(--border-hairline); }
/* Card (generic) */
.card-surface {
background: var(--cool-white);
border-radius: var(--r-md);
padding: 32px;
box-shadow: 0 2px 8px rgba(0,0,0,0.06);
}
/* Doc sheet shell for design-system pages */
.sheet { max-width: 1320px; margin: 0 auto; padding: 64px 48px 96px; }
.sheet-head {
display: flex; justify-content: space-between; align-items: baseline;
padding-bottom: 20px; margin-bottom: 56px;
border-bottom: 1px solid var(--border-hairline);
}
.sheet-head .brand { display: inline-flex; align-items: baseline; gap: 10px; }
.sheet-head .brand .mark {
width: 10px; height: 10px; border-radius: var(--r-pill); background: var(--primary);
display: inline-block; transform: translateY(1px);
}
.sheet-head .brand .title { font-family: var(--font-display); font-weight: 700; font-size: 16px; color: var(--warm-black); letter-spacing: -0.005em; }
.sheet-head .brand .sep { color: var(--neutral); }
.sheet-head .brand .sub { font-family: var(--font-title); font-weight: 600; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--neutral); }
.sheet-head .meta { font-family: var(--font-title); font-weight: 600; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--neutral); }
/* ───────────────────────────────────────────────────────────────
Slide chrome — shared fixtures across all deck layouts.
Canonical slide: 1280 × 720 (13.33 × 7.5 in × 96 dpi).
─────────────────────────────────────────────────────────────── */
.slide-frame {
width: 1280px; height: 720px;
position: relative; overflow: hidden;
background: var(--cool-white);
color: var(--warm-black);
border-radius: var(--r-sm);
border: 1px solid var(--border-hairline);
}
.slide-frame--dark {
background: var(--warm-black);
color: var(--cool-white);
border-color: var(--warm-black);
}
.slide-frame--split {
background: var(--cool-white);
}
/* Right-edge spine (the distressed textural rail in immersive decks).
We CSS-synthesize it so it reads without needing a texture asset. */
.slide-spine {
position: absolute; top: 0; bottom: 0; right: 0;
width: 88px;
background: var(--cool-white);
border-left: 1px solid var(--border-hairline);
z-index: 3;
}
.slide-spine--dark { background: var(--warm-black); border-left-color: rgba(255,255,255,0.06); }
.slide-spine .spine-en {
position: absolute; top: 18px; left: 50%; transform: translateX(-50%);
width: 48px; height: 56px;
background: var(--cool-white);
border-radius: 2px;
display: grid; place-items: center;
box-shadow: 0 1px 2px rgba(0,0,0,0.06);
}
.slide-spine .spine-en-mark {
font-family: var(--font-display); font-weight: 700; font-size: 26px;
color: var(--primary); letter-spacing: -0.03em; line-height: 1;
}
.slide-spine .spine-page {
position: absolute; bottom: 20px; left: 50%; transform: translateX(-50%);
font-family: var(--font-title); font-weight: 600; font-size: 18px;
color: var(--neutral); letter-spacing: 0.05em;
}
.slide-spine--dark .spine-page { color: var(--primary-soft); }
/* Glyph column — the distressed char-column from the immersive deck.
A vertical run of tiny Azeret Mono chars ghosted into the rail. */
.slide-spine .spine-glyphs {
position: absolute; top: 92px; bottom: 56px; left: 0; right: 0;
overflow: hidden; opacity: 0.18;
font-family: var(--font-body); font-weight: 300; font-size: 11px;
line-height: 1.45; color: var(--warm-black);
writing-mode: vertical-rl; text-orientation: mixed;
letter-spacing: 0.02em;
padding: 8px 0;
text-align: center;
user-select: none; pointer-events: none;
}
.slide-spine--dark .spine-glyphs { color: var(--cool-white); opacity: 0.15; }
/* "Why ECHO?" style question chip anchored top-left of the slide. */
.slide-chip {
position: absolute; top: 32px; left: 32px;
background: var(--cool-white);
color: var(--warm-black);
padding: 14px 22px; border-radius: var(--r-xs);
font-family: var(--font-title); font-weight: 600; font-size: 18px;
letter-spacing: 0.01em;
box-shadow: 0 2px 8px rgba(0,0,0,0.06);
z-index: 4;
}
.slide-chip--ghost {
background: transparent; box-shadow: none;
border: 1px solid var(--border-hairline);
}
/* Pad — inset safe area inside the slide frame. */
.slide-pad {
position: absolute;
left: 48px; top: 48px;
right: 136px; /* reserve for spine + breathing room */
bottom: 48px;
}
.slide-pad--tight { left: 32px; right: 120px; top: 32px; bottom: 32px; }
/* ───────────────────────────────────────────────────────────────
Metric — the canonical Doto pixelated big number.
Usage: <div class="metric metric--primary"><span class="metric-n">1/10</span><sup class="metric-ord">th</sup></div>
─────────────────────────────────────────────────────────────── */
.metric {
font-family: var(--font-title);
font-weight: 600;
font-size: 72px;
line-height: 0.95;
letter-spacing: 0.01em;
color: var(--warm-black);
display: inline-flex; align-items: baseline; gap: 2px;
}
.metric--primary { color: var(--primary); }
.metric--onwhite { color: var(--primary); }
.metric--ondark { color: var(--primary-soft); }
.metric--soft { color: var(--primary-soft); }
.metric--xl { font-size: 96px; }
.metric--sm { font-size: 42px; }
.metric sup, .metric .metric-ord { font-size: 0.42em; line-height: 1; align-self: flex-start; margin-left: 2px; }
.metric .metric-unit { font-size: 0.42em; color: inherit; opacity: 0.7; margin-left: 6px; }
/* Metric label — small all-caps Doto eyebrow beneath / beside the number. */
.metric-label {
font-family: var(--font-title); font-weight: 600; font-size: 12px;
letter-spacing: 0.14em; text-transform: uppercase;
color: var(--primary);
}
.metric-label--ondark { color: var(--primary-soft); }
.metric-label .dot-dot::after {
content: "..";
color: var(--primary);
margin-left: 2px;
}
/* Metric caption — Azeret mono body under a metric. */
.metric-caption {
font-family: var(--font-body); font-weight: 300;
font-size: 13px; line-height: 1.5;
color: var(--warm-black);
}
.metric-caption--ondark { color: var(--cool-white); opacity: 0.82; }
/* ───────────────────────────────────────────────────────────────
Hero plate — the immersive dark panel slot with room for a render.
Holds either an <img> or a CSS-drawn placeholder scene.
─────────────────────────────────────────────────────────────── */
.hero-plate {
position: relative;
background: var(--warm-black);
border-radius: var(--r-sm);
overflow: hidden;
color: var(--cool-white);
isolation: isolate;
}
.hero-plate .hero-media {
position: absolute; inset: 0;
display: grid; place-items: center;
}
.hero-plate .hero-media img,
.hero-plate .hero-media svg {
width: 100%; height: 100%; object-fit: cover; display: block;
}
.hero-plate .hero-copy {
position: relative; z-index: 2;
padding: 64px 64px 56px;
max-width: 58%;
}
.hero-plate .hero-copy .hero-eyebrow {
font-family: var(--font-title); font-weight: 600; font-size: 12px;
letter-spacing: 0.14em; text-transform: uppercase;
color: var(--primary-soft); margin-bottom: 20px;
}
.hero-plate .hero-copy .hero-title {
font-family: var(--font-display); font-weight: 700; font-size: 56px;
line-height: 1.05; letter-spacing: -0.015em; color: var(--cool-white);
margin-bottom: 18px;
}
.hero-plate .hero-copy .hero-sub {
font-family: var(--font-body); font-weight: 300;
font-size: 15px; line-height: 1.55;
color: var(--cool-white); opacity: 0.78; max-width: 520px;
}
/* Immersive placeholder scene — neon "data beam" rising from a device. */
.hero-placeholder-beam {
position: absolute; inset: 0;
background:
radial-gradient(ellipse 60% 50% at 72% 62%, rgba(109,193,156,0.22), transparent 70%),
radial-gradient(ellipse 40% 30% at 78% 82%, rgba(146,70,149,0.25), transparent 70%),
linear-gradient(180deg, #1a1d1f 0%, #26292B 100%);
}
.hero-placeholder-beam::before {
/* rising particles suggestion */
content: "";
position: absolute; left: 60%; right: 10%; top: 12%; bottom: 22%;
background:
repeating-linear-gradient(0deg, transparent 0 4px, rgba(175,231,210,0.28) 4px 5px),
repeating-linear-gradient(90deg, transparent 0 3px, rgba(175,231,210,0.14) 3px 4px);
mask-image: radial-gradient(ellipse 50% 80% at 50% 100%, black 20%, transparent 80%);
-webkit-mask-image: radial-gradient(ellipse 50% 80% at 50% 100%, black 20%, transparent 80%);
opacity: 0.9;
}
.hero-placeholder-beam::after {
/* phone silhouette at base */
content: "";
position: absolute; left: 58%; right: 12%; bottom: 14%; height: 54px;
background: linear-gradient(180deg, #2d3033 0%, #0e1011 100%);
border-radius: 14px;
box-shadow: 0 -8px 28px rgba(146,70,149,0.35), inset 0 1px 0 rgba(255,255,255,0.06);
}
.hero-placeholder-label {
position: absolute; right: 16px; bottom: 10px; z-index: 3;
font-family: var(--font-title); font-weight: 600;
font-size: 9px; letter-spacing: 0.18em; text-transform: uppercase;
color: rgba(255,255,255,0.4);
}
/* Immersive placeholder scene — concentric rings (before/after diagrams). */
.rings-figure {
width: 160px; height: 160px; position: relative;
}
.rings-figure svg { width: 100%; height: 100%; }
/* ───────────────────────────────────────────────────────────────
Receipt panel — light, data-dense "hybrid" panel that sits
beneath or beside a hero plate. Replaces the standalone
"pricing card" / "defense layer card" patterns.
─────────────────────────────────────────────────────────────── */
.receipt {
background: var(--cool-white);
border: 1px solid var(--border-hairline);
border-radius: var(--r-sm);
overflow: hidden;
display: flex; flex-direction: column;
}
.receipt--accent { border-top: 3px solid var(--primary); }
.receipt--muted { border-top: 3px solid var(--neutral); }
.receipt-head {
padding: 14px 18px;
display: flex; align-items: center; justify-content: space-between;
background: var(--surface-tint-purple);
border-bottom: 1px solid rgba(146, 70, 149, 0.18);
}
.receipt--muted .receipt-head {
background: var(--surface-tint-neutral);
border-bottom-color: rgba(117,117,117,0.2);
}
.receipt-head .r-label {
font-family: var(--font-title); font-weight: 600; font-size: 14px;
color: var(--warm-black); letter-spacing: 0.01em;
}
.receipt-head .r-sub {
font-family: var(--font-body); font-weight: 300; font-size: 11px;
color: var(--neutral);
}
.receipt-body {
padding: 18px 20px; display: flex; flex-direction: column; gap: 14px;
flex: 1;
}
.receipt-item { display: flex; gap: 10px; align-items: flex-start; }
.receipt-item .ri-dot {
width: 14px; height: 14px; border-radius: 50%;
background: var(--primary); flex-shrink: 0; margin-top: 3px;
position: relative;
}
.receipt--muted .receipt-item .ri-dot { background: var(--neutral); }
.receipt-item .ri-dot::after {
content: ""; position: absolute; inset: 3px;
border-radius: 50%; background: var(--cool-white);
}
.receipt-item .ri-text {
font-family: var(--font-body); font-weight: 300; font-size: 12.5px;
line-height: 1.5; color: var(--warm-black);
}
.receipt-item .ri-text strong {
font-family: var(--font-title); font-weight: 600; font-size: 12.5px;
color: var(--warm-black); display: block; margin-bottom: 2px;
}
/* Anchor bar / Summary bar — dark rails at top/bottom of a doc. */
.anchor-bar, .summary-bar {
background: var(--warm-black);
color: var(--cool-white);
border-radius: var(--r-sm);
padding: 24px 32px;
}
.anchor-bar { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.anchor-bar .ab-l { display: flex; flex-direction: column; gap: 4px; }
.anchor-bar .ab-label {
font-family: var(--font-title); font-weight: 600; font-size: 11px;
letter-spacing: 0.14em; text-transform: uppercase;
color: rgba(255,255,255,0.6);
}
.anchor-bar .ab-price {
display: inline-flex; align-items: baseline; gap: 6px;
}
.anchor-bar .ab-price .ab-pre,
.anchor-bar .ab-price .ab-unit {
font-family: var(--font-body); font-weight: 300; font-size: 14px;
color: rgba(255,255,255,0.65);
}
.anchor-bar .ab-price .ab-num {
font-family: var(--font-title); font-weight: 600; font-size: 56px;
line-height: 1; color: var(--cool-white);
}
.anchor-bar .ab-note {
font-family: var(--font-body); font-weight: 300; font-size: 13px;
color: var(--primary-soft);
}
.anchor-bar .ab-r { text-align: right; }
.anchor-bar .ab-tagline {
font-family: var(--font-display); font-weight: 700; font-size: 18px;
line-height: 1.35; color: var(--cool-white);
}
.anchor-bar .ab-sub {
font-family: var(--font-body); font-weight: 300; font-size: 12px;
color: rgba(255,255,255,0.6);
}
.summary-bar { display: flex; align-items: center; justify-content: space-around; gap: 24px; }
.summary-bar .s-item { text-align: center; }
.summary-bar .s-val {
font-family: var(--font-title); font-weight: 600; font-size: 28px;
color: var(--primary-soft); line-height: 1;
}
.summary-bar .s-val--text { font-size: 18px; color: var(--cool-white); }
.summary-bar .s-label {
font-family: var(--font-body); font-weight: 300; font-size: 11px;
color: rgba(255,255,255,0.65); margin-top: 6px; max-width: 160px;
line-height: 1.4;
}
.summary-bar .s-div { width: 1px; align-self: stretch; background: rgba(255,255,255,0.14); }
.block { margin-bottom: 72px; }
.block-eyebrow { margin-bottom: 12px; }
.block-title { font-family: var(--font-display); font-weight: 700; font-size: 36px; line-height: 1.15; letter-spacing: -0.01em; color: var(--warm-black); margin: 0 0 10px; }
.block-sub { font-family: var(--font-display); font-weight: 400; font-size: 17px; line-height: 1.5; color: var(--warm-black); max-width: 720px; margin: 0 0 32px; }
Files & assets
| Name | Kind | Location | |
|---|---|---|---|
| Enlighten Brand Guidelines (final) | design-systems/enlighten/enlighten-brand-guidelines-final.pdf | ||
| Enlighten Sales Deck (Markdown master) | deck | content/design-systems/enlighten/Enlighten-Sales-Deck-Master-2026-02-01.md | |
| Enlighten Sales Deck (PPTX) | deck | design-systems/enlighten/Enlighten-Sales-Deck-Master-2026-02-01.pptx | |
| acquisition-1.svg | logo | content/design-systems/enlighten/assets/icons/acquisition-1.svg | |
| advocacy-1.svg | logo | content/design-systems/enlighten/assets/icons/advocacy-1.svg | |
| advocacy-2.svg | logo | content/design-systems/enlighten/assets/icons/advocacy-2.svg | |
| ai engineers-1.svg | logo | content/design-systems/enlighten/assets/icons/ai engineers-1.svg | |
| ai engineers-2.svg | logo | content/design-systems/enlighten/assets/icons/ai engineers-2.svg | |
| ai engineers-3.svg | logo | content/design-systems/enlighten/assets/icons/ai engineers-3.svg | |
| ai powered analytics-1.svg | logo | content/design-systems/enlighten/assets/icons/ai powered analytics-1.svg | |
| auto-1.svg | logo | content/design-systems/enlighten/assets/icons/auto-1.svg | |
| auto-2.svg | logo | content/design-systems/enlighten/assets/icons/auto-2.svg | |
| auto-3.svg | logo | content/design-systems/enlighten/assets/icons/auto-3.svg | |
| auto-4.svg | logo | content/design-systems/enlighten/assets/icons/auto-4.svg | |
| awareness-1.svg | logo | content/design-systems/enlighten/assets/icons/awareness-1.svg | |
| consideration-1.svg | logo | content/design-systems/enlighten/assets/icons/consideration-1.svg | |
| consideration-2.svg | logo | content/design-systems/enlighten/assets/icons/consideration-2.svg | |
| consideration-3.svg | logo | content/design-systems/enlighten/assets/icons/consideration-3.svg | |
| data analysts-1.svg | logo | content/design-systems/enlighten/assets/icons/data analysts-1.svg | |
| data analysts-2.svg | logo | content/design-systems/enlighten/assets/icons/data analysts-2.svg | |
| data architects-1.svg | logo | content/design-systems/enlighten/assets/icons/data architects-1.svg | |
| data engineers-1.svg | logo | content/design-systems/enlighten/assets/icons/data engineers-1.svg | |
| data scientists-1.svg | logo | content/design-systems/enlighten/assets/icons/data scientists-1.svg | |
| data scientists-2.svg | logo | content/design-systems/enlighten/assets/icons/data scientists-2.svg | |
| data viz-1.svg | logo | content/design-systems/enlighten/assets/icons/data viz-1.svg | |
| data viz-2.svg | logo | content/design-systems/enlighten/assets/icons/data viz-2.svg | |
| data viz-3.svg | logo | content/design-systems/enlighten/assets/icons/data viz-3.svg | |
| data viz-4.svg | logo | content/design-systems/enlighten/assets/icons/data viz-4.svg | |
| data viz-5.svg | logo | content/design-systems/enlighten/assets/icons/data viz-5.svg | |
| discovery-1.svg | logo | content/design-systems/enlighten/assets/icons/discovery-1.svg | |
| discovery-2.svg | logo | content/design-systems/enlighten/assets/icons/discovery-2.svg | |
| engagement-1.svg | logo | content/design-systems/enlighten/assets/icons/engagement-1.svg | |
| engagement-2.svg | logo | content/design-systems/enlighten/assets/icons/engagement-2.svg | |
| engagement-3.svg | logo | content/design-systems/enlighten/assets/icons/engagement-3.svg | |
| engagement-4.svg | logo | content/design-systems/enlighten/assets/icons/engagement-4.svg | |
| execute-1.svg | logo | content/design-systems/enlighten/assets/icons/execute-1.svg | |
| execute-2.svg | logo | content/design-systems/enlighten/assets/icons/execute-2.svg | |
| fulfillment-1.svg | logo | content/design-systems/enlighten/assets/icons/fulfillment-1.svg | |
| fulfillment-2.svg | logo | content/design-systems/enlighten/assets/icons/fulfillment-2.svg | |
| healthcare-1.svg | logo | content/design-systems/enlighten/assets/icons/healthcare-1.svg | |
| healthcare-2.svg | logo | content/design-systems/enlighten/assets/icons/healthcare-2.svg | |
| healthcare-3.svg | logo | content/design-systems/enlighten/assets/icons/healthcare-3.svg | |
| hospitality-1.svg | logo | content/design-systems/enlighten/assets/icons/hospitality-1.svg | |
| hospitality-2.svg | logo | content/design-systems/enlighten/assets/icons/hospitality-2.svg | |
| hospitality-3.svg | logo | content/design-systems/enlighten/assets/icons/hospitality-3.svg | |
| innovate-1.svg | logo | content/design-systems/enlighten/assets/icons/innovate-1.svg | |
| innovate-2.svg | logo | content/design-systems/enlighten/assets/icons/innovate-2.svg | |
| insurance-1.svg | logo | content/design-systems/enlighten/assets/icons/insurance-1.svg | |
| insurance-2.svg | logo | content/design-systems/enlighten/assets/icons/insurance-2.svg | |
| insurance-3.svg | logo | content/design-systems/enlighten/assets/icons/insurance-3.svg | |
| insurance-4.svg | logo | content/design-systems/enlighten/assets/icons/insurance-4.svg | |
| insurance-5.svg | logo | content/design-systems/enlighten/assets/icons/insurance-5.svg | |
| insurance-6.svg | logo | content/design-systems/enlighten/assets/icons/insurance-6.svg | |
| insurance-7.svg | logo | content/design-systems/enlighten/assets/icons/insurance-7.svg | |
| insurance-8.svg | logo | content/design-systems/enlighten/assets/icons/insurance-8.svg | |
| insurance-9.svg | logo | content/design-systems/enlighten/assets/icons/insurance-9.svg | |
| intel & analaytics-1.svg | logo | content/design-systems/enlighten/assets/icons/intel & analaytics-1.svg | |
| intel & analytics-2.svg | logo | content/design-systems/enlighten/assets/icons/intel & analytics-2.svg | |
| intel data infrastructure-1.svg | logo | content/design-systems/enlighten/assets/icons/intel data infrastructure-1.svg | |
| intel data infrastructure-2.svg | logo | content/design-systems/enlighten/assets/icons/intel data infrastructure-2.svg | |
| launch-1.svg | logo | content/design-systems/enlighten/assets/icons/launch-1.svg | |
| launch-2.svg | logo | content/design-systems/enlighten/assets/icons/launch-2.svg | |
| loyalty-1.svg | logo | content/design-systems/enlighten/assets/icons/loyalty-1.svg | |
| optimize-1.svg | logo | content/design-systems/enlighten/assets/icons/optimize-1.svg | |
| optimize-2.svg | logo | content/design-systems/enlighten/assets/icons/optimize-2.svg | |
| qa engineers-1.svg | logo | content/design-systems/enlighten/assets/icons/qa engineers-1.svg | |
| qa engineers-2.svg | logo | content/design-systems/enlighten/assets/icons/qa engineers-2.svg | |
| qsr-1.svg | logo | content/design-systems/enlighten/assets/icons/qsr-1.svg | |
| qsr-10.svg | logo | content/design-systems/enlighten/assets/icons/qsr-10.svg | |
| qsr-11.svg | logo | content/design-systems/enlighten/assets/icons/qsr-11.svg | |
| qsr-12.svg | logo | content/design-systems/enlighten/assets/icons/qsr-12.svg | |
| qsr-2.svg | logo | content/design-systems/enlighten/assets/icons/qsr-2.svg | |
| qsr-3.svg | logo | content/design-systems/enlighten/assets/icons/qsr-3.svg | |
| qsr-4.svg | logo | content/design-systems/enlighten/assets/icons/qsr-4.svg | |
| qsr-5.svg | logo | content/design-systems/enlighten/assets/icons/qsr-5.svg | |
| qsr-6.svg | logo | content/design-systems/enlighten/assets/icons/qsr-6.svg | |
| qsr-7.svg | logo | content/design-systems/enlighten/assets/icons/qsr-7.svg | |
| qsr-8.svg | logo | content/design-systems/enlighten/assets/icons/qsr-8.svg | |
| qsr-9.svg | logo | content/design-systems/enlighten/assets/icons/qsr-9.svg | |
| retail-1.svg | logo | content/design-systems/enlighten/assets/icons/retail-1.svg | |
| retail-2.svg | logo | content/design-systems/enlighten/assets/icons/retail-2.svg | |
| retail-3.svg | logo | content/design-systems/enlighten/assets/icons/retail-3.svg | |
| retail-4.svg | logo | content/design-systems/enlighten/assets/icons/retail-4.svg | |
| retail-5.svg | logo | content/design-systems/enlighten/assets/icons/retail-5.svg | |
| retail-6.svg | logo | content/design-systems/enlighten/assets/icons/retail-6.svg | |
| tech-1.svg | logo | content/design-systems/enlighten/assets/icons/tech-1.svg | |
| tech-2.svg | logo | content/design-systems/enlighten/assets/icons/tech-2.svg | |
| trAIning-1.svg | logo | content/design-systems/enlighten/assets/icons/trAIning-1.svg | |
| trAIning-2.svg | logo | content/design-systems/enlighten/assets/icons/trAIning-2.svg | |
| trAIning-3.svg | logo | content/design-systems/enlighten/assets/icons/trAIning-3.svg | |
| ARIA_logo_white.svg | logo | content/design-systems/enlighten/assets/logos/aria/ARIA_logo_white.svg | |
| echo-logo-dark.png | photography | design-systems/enlighten/assets/logos/echo/echo-logo-dark.png | |
| echo-logo-light.png | photography | design-systems/enlighten/assets/logos/echo/echo-logo-light.png | |
| Enlighten-spectrum-Logo-dark.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/Enlighten-spectrum-Logo-dark.svg | |
| Enlighten-spectrum-Logo-white.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/Enlighten-spectrum-Logo-white.svg | |
| e-employee-trans-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/e-employee-trans-black.svg | |
| e-world-blog-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/e-world-blog-black.svg | |
| en-enltn-solid-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-enltn-solid-black.svg | |
| en-enltn-striped-color-white.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-enltn-striped-color-white.svg | |
| en-solid-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-solid-black.svg | |
| en-solid-white.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-solid-white.svg | |
| en-striped-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-striped-black.svg | |
| en-striped-color-black-01.png | photography | design-systems/enlighten/assets/logos/enlighten/en-striped-color-black-01.png | |
| en-striped-color-black-02.png | photography | design-systems/enlighten/assets/logos/enlighten/en-striped-color-black-02.png | |
| en-striped-color-black.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-striped-color-black.svg | |
| en-striped-color-white.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-striped-color-white.svg | |
| en-striped-white.svg | logo | content/design-systems/enlighten/assets/logos/enlighten/en-striped-white.svg | |
| enlighten-wordmark-dark.png | photography | design-systems/enlighten/assets/logos/enlighten/enlighten-wordmark-dark.png | |
| enlighten-wordmark-light.png | photography | design-systems/enlighten/assets/logos/enlighten/enlighten-wordmark-light.png | |
| enlighten-wordmark-spectrum-dark.png | photography | design-systems/enlighten/assets/logos/enlighten/enlighten-wordmark-spectrum-dark.png | |
| AzeretMono-Italic-VariableFont_wght.ttf | font | design-systems/enlighten/assets/fonts/AzeretMono-Italic-VariableFont_wght.ttf | |
| AzeretMono-VariableFont_wght.ttf | font | design-systems/enlighten/assets/fonts/AzeretMono-VariableFont_wght.ttf | |
| BNHightide.otf | font | design-systems/enlighten/assets/fonts/BNHightide.otf | |
| Doto-Medium.ttf | font | design-systems/enlighten/assets/fonts/Doto-Medium.ttf | |
| Doto-SemiBold.ttf | font | design-systems/enlighten/assets/fonts/Doto-SemiBold.ttf | |
| Doto-VariableFont_ROND,wght.ttf | font | design-systems/enlighten/assets/fonts/Doto-VariableFont_ROND,wght.ttf | |
| Travelia-Black.ttf | font | design-systems/enlighten/assets/fonts/Travelia-Black.ttf | |
| Travelia-Bold.ttf | font | design-systems/enlighten/assets/fonts/Travelia-Bold.ttf | |
| Travelia-Medium.ttf | font | design-systems/enlighten/assets/fonts/Travelia-Medium.ttf | |
| dts-hazy-eighties-8718.jpg | photography | design-systems/enlighten/assets/photography/dts-hazy-eighties-8718.jpg | |
| dts-misc-fancher-6071.jpg | photography | design-systems/enlighten/assets/photography/dts-misc-fancher-6071.jpg | |
| dts-misc-fancher-6161.jpg | photography | design-systems/enlighten/assets/photography/dts-misc-fancher-6161.jpg | |
| dts-misc-fancher-6185.jpg | photography | design-systems/enlighten/assets/photography/dts-misc-fancher-6185.jpg | |
| dts-misc-fancher-6186.jpg | photography | design-systems/enlighten/assets/photography/dts-misc-fancher-6186.jpg | |
| dts-misc-fancher-6190-cropped.jpg | photography | design-systems/enlighten/assets/photography/dts-misc-fancher-6190-cropped.jpg | |
| dts-the-scientist-11870.jpg | photography | design-systems/enlighten/assets/photography/dts-the-scientist-11870.jpg | |
| glitch-brain.png | photography | design-systems/enlighten/assets/photography/glitch-brain.png | |
| headphones.png | photography | design-systems/enlighten/assets/photography/headphones.png | |
| holding-phone.png | photography | design-systems/enlighten/assets/photography/holding-phone.png | |
| pexels-cottonbro-5371583.jpg | photography | design-systems/enlighten/assets/photography/pexels-cottonbro-5371583.jpg | |
| pexels-cottonbro-5473955.jpg | photography | design-systems/enlighten/assets/photography/pexels-cottonbro-5473955.jpg | |
| pexels-cottonbro-5473956.jpg | photography | design-systems/enlighten/assets/photography/pexels-cottonbro-5473956.jpg | |
| pexels-cottonbro-5483149.jpg | photography | design-systems/enlighten/assets/photography/pexels-cottonbro-5483149.jpg | |
| pexels-cottonbro-6153354.jpg | photography | design-systems/enlighten/assets/photography/pexels-cottonbro-6153354.jpg | |
| pexels-ekaterina-bolovtsova-6192331.jpg | photography | design-systems/enlighten/assets/photography/pexels-ekaterina-bolovtsova-6192331.jpg | |
| pexels-googledeepmind-25626432.jpg | photography | design-systems/enlighten/assets/photography/pexels-googledeepmind-25626432.jpg | |
| pexels-googledeepmind-25626438.jpg | photography | design-systems/enlighten/assets/photography/pexels-googledeepmind-25626438.jpg | |
| pexels-googledeepmind-25626439.jpg | photography | design-systems/enlighten/assets/photography/pexels-googledeepmind-25626439.jpg | |
| pexels-lany-14923853.jpg | photography | design-systems/enlighten/assets/photography/pexels-lany-14923853.jpg | |
| pexels-mati-5952738.jpg | photography | design-systems/enlighten/assets/photography/pexels-mati-5952738.jpg | |
| pexels-nivdex-796206.jpg | photography | design-systems/enlighten/assets/photography/pexels-nivdex-796206.jpg | |
| pexels-sora-shimazaki-5926382.jpg | photography | design-systems/enlighten/assets/photography/pexels-sora-shimazaki-5926382.jpg | |
| pexels-yaroslav-shuraev-7689143.jpg | photography | design-systems/enlighten/assets/photography/pexels-yaroslav-shuraev-7689143.jpg | |
| phone.png | photography | design-systems/enlighten/assets/photography/phone.png | |
| robot-and-human.jpg | photography | design-systems/enlighten/assets/photography/robot-and-human.jpg | |
| thumbprint.png | photography | design-systems/enlighten/assets/photography/thumbprint.png | |
| woman-face-with-code.jpg | photography | design-systems/enlighten/assets/photography/woman-face-with-code.jpg | |
| woman-on-laptop.jpg | photography | design-systems/enlighten/assets/photography/woman-on-laptop.jpg | |
| woman-using-laptop.png | photography | design-systems/enlighten/assets/photography/woman-using-laptop.png | |
| 8bit-texture.png | photography | design-systems/enlighten/assets/textures/8bit-texture.png | |
| Asset 1.png | photography | design-systems/enlighten/assets/textures/Asset 1.png | |
| bitmap-black.jpg | photography | design-systems/enlighten/assets/textures/bitmap-black.jpg | |
| bitmap-blue.jpg | photography | design-systems/enlighten/assets/textures/bitmap-blue.jpg | |
| bitmap-example-white.jpg | photography | design-systems/enlighten/assets/textures/bitmap-example-white.jpg | |
| bitmap-green.png | photography | design-systems/enlighten/assets/textures/bitmap-green.png | |
| bitmap-purple.jpg | photography | design-systems/enlighten/assets/textures/bitmap-purple.jpg | |
| bitmap-red.jpg | photography | design-systems/enlighten/assets/textures/bitmap-red.jpg | |
| customer_green.png | photography | design-systems/enlighten/assets/textures/customer_green.png | |
| dotted-texture.png | photography | design-systems/enlighten/assets/textures/dotted-texture.png | |
| dotted-texture.svg | logo | content/design-systems/enlighten/assets/textures/dotted-texture.svg | |
| pixel-map-1.png | photography | design-systems/enlighten/assets/textures/pixel-map-1.png | |
| pixel-map-1.svg | logo | content/design-systems/enlighten/assets/textures/pixel-map-1.svg | |
| pixel-map-2.png | photography | design-systems/enlighten/assets/textures/pixel-map-2.png | |
| pixel-map-2.svg | logo | content/design-systems/enlighten/assets/textures/pixel-map-2.svg | |
| wendys_delivery_incrementality_case_study.html | html | content/design-systems/enlighten/assets/case-studies/wendys_delivery_incrementality_case_study.html | |
| wendys_episode3_case_study.html | html | content/design-systems/enlighten/assets/case-studies/wendys_episode3_case_study.html | |
| wendys_loyalty_incrementality_case_study.html | html | content/design-systems/enlighten/assets/case-studies/wendys_loyalty_incrementality_case_study.html | |
| wendys_march_madness_case_study.html | html | content/design-systems/enlighten/assets/case-studies/wendys_march_madness_case_study.html |
Overview
# Enlighten Design System
The canonical brand for **Enlighten AI Labs** — a *house of brands*: the company is
**Enlighten**, the products are **Echo** (agentic DAAP, purple accent) and **Aria**
(Human-AI Analyst, red accent). Look & voice: *80s computer-culture nostalgia meets
modern AI execution* — bit-mapped textures, neon-arcade palette, and a disciplined
**Travelia / Azeret Mono / Doto** type stack. Tagline: **Data-Driven. Results-Focused. AI-Powered.**
## What's in this entry
| File / folder | Purpose | Where |
| --- | --- | --- |
| `system.css` | Authoritative design tokens + component CSS | git |
| `brand-board.html` | Full brand/mood board: patterns, philosophy, specimens | git |
| `Enlighten-Sales-Deck-Master-2026-02-01.md` | Master sales deck (markdown source) | git |
| `Enlighten-Sales-Deck-Master-2026-02-01.pptx` | Sales deck export (191 MB) | storage / R2 |
| `enlighten-brand-guidelines-final.pdf` | Definitive guidelines (86 MB) | storage / R2 |
| `assets/icons/` | ~87 brand SVG icons | git |
| `assets/logos/` | Enlighten / Echo / Aria logo marks (SVG → git, PNG → storage) | git + storage |
| `assets/case-studies/` | Wendy's case-study HTML templates | git |
| `assets/fonts/` | Licensed fonts: Azeret Mono, Doto, Travelia, BNHightide (.ttf/.otf) | storage / R2 |
| `assets/photography/` | Brand photography (.jpg/.png) | storage / R2 |
| `assets/textures/` | Bit-mapped textures (.png/.jpg → storage; small .svg → git) | git + storage |
| `skill/` | The installable `enlighten-design` brand skill (`SKILL.md` + `INSTALL-HANDOFF.txt`) | git |
## How agents should use it
1. Pull `system.css` into context (MCP resource `enlighten://design-system/enlighten/system.css`,
or `enl ds get enlighten`). It is **authoritative** — if the skill and the CSS diverge, trust the CSS.
2. Use the brand tokens (`--warm-black`, `--cool-white`, `--purple`, `--red`, `--blue`,
`--green`, `--soft-orange`, `--yellow`, `--neutral`, plus surface tints) — never hardcode hex.
3. Type stack: **Travelia** (display), **Azeret Mono** / **Doto** (mono/accent).
4. Install the `enlighten-design` skill (`enl skill install enlighten-design`) for the full
color/type/logo/voice rules and the brand "cliffs" (don'ts).
> Binaries (PDF, PPTX, fonts, large images) are served from the StorageProvider — `.storage/`
> locally, Cloudflare R2 in production — and are referenced by `storageKey`, not committed to git.